This is the 4th time D and I attended the e-commerce conference at Kortrijk Xpo. Not much has changed in this year’s event when compared to the ones in past years. We saw the same businesses manning the 20 or so conference stands. Similar freebies – consisting mainly of stationery items – were given out to the conference goers. The talks regarding technology, trends, and the future of e-commerce within the Benelux sounded the same to me.
The only exception was the keynote speech which took place in the beginning of the conference. The speaker is from London, spoke in English, and told of things beyond the Belgian borders.
Other than that, everything has remained the same, including the free sandwiches and drinks.