In my part of the world, I have learned and thus made it a common practice to end formal communications with the phrase ‘thank you for your time and attention’.
Time is general. Everyone has 24 hours a day, without exception. Attention however is how we treat and use time in our own unique way.
There is an endless number of things that we spend our time and attention on. A finicky baby, a growing child, a needy spouse, friends, playful pets, a sickly parent, and so on and so forth. And now more than ever – the damn smart phones with all the frills!
Time stays the same, 24 hours a day for each and everyone of us. Our attention on the other hand has become a valuable commodity. Our attentions are being harvested by big companies, which will then process, digest, and regurgitate this back to us in the form of advertisements, suggestions and bias opinions.
Simple common sense allows us to manage our time wisely. But guarding our attention and fighting off all the worldly distractions is an entirely different battle of this age. A battle in which some of us are not even aware of…